Ken Edwards is an experienced sales director who has moved into the fields of interim management, consulting and training.
His contemporary real-life experiences of selling and purchasing feed into the Do-Learn-Do training. It strikes a chord with participants and reinforces the 'apply back on the job' effectiveness.
He has worked at Rendel Geotechnics, Durotan, Mars Confectionery, EMAP Frontline and King UK Limited.
Consulting & Interim clients include John Dickinson, Chemtek, BBC Worldwide, Twinings, Pepsico, Disney, News International, Allied Bakeries, abc-Media, Emap, Cosine, Southcorp & CPM.
He is a graduate engineer by qualification, with a B.Eng. and M.Sc.
Specific expertise is sales function change management having delivered significant organisational change while at Frontline (launched retail sales team), King UK (sales restructure to address capabilities shortfall), Disney (management capabilities for the grocery sector) and Allied Bakeries (grocery field team re-structure).
Industry experience includes construction, ambient food and drink, magazines and videos, chemicals, paper, packaging and B2B. Customer knowledge ranges across High Street, Independent trade, Multiple Grocer, Wholesale, Cash & Carry, Hotel, Restaurant, Pub, Club, Leisure Operators, Local authorities, Engineering Consultants & Construction Contractors.
Core skills are Commercial strategy development and implementation; Customer management, acquisition and retention; Sales function re-organisation, building and management; Sales recruitment, training and remuneration; Project Management.
Telephone:+44 (0)7748 110975